Introducing the Green Confidence Index
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Written by Joel Makower, GreenBiz.com
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Tuesday, 27 October 2009 |
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Today marks the launch of a new monthly index, the Green Confidence Index, aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well as in their own understanding of issues and their willingness to make green purchasing choices.
It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing. The Index was produced by my colleagues at GreenBiz.com in partnership with a leading market research firm, Earthsense, and a leading polling firm, Survey Sampling International. It is based on a monthly survey of more than 2,500 adults who are nationally representative of the U.S. adult online population and calculated using responses in three areas: [READ FULL ARTICLE AT GREENBIZ]
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